Animê's Winter 2011 Collection was launched mixing a variety of trends with the fun, modern and exclusive concept of the brand.
The marketing campaign was shot in a Haute Couture Atelier, where the fashion forward look contrasts with the classic scenery, highlighting Skirts and Cardigans, prints and full skirted Dresses. 4 cute little Girls surrounded by classy objects, all in an inviting retro atmosphere.
The “Animê Girl” is even more enchanting: the A-line is present in most of the Collection. Ruffles, frou frou, tulles, laces and structured sleeves coordinate with Peter Pan collars, bows and bubble hems.
The charming hi-lo tendency is expressed in pearl and lace appliqués, which are blended with the military look fever, one of the season´s hit. Jackets and Trench-Coats assure to keep our little Princesses warm and even more beautiful. Decorated Doll Buttons, almost Charms, embellish Dresses and tops. Sweet Imagination!
Travelling through the Time Tunnel, shiny leggings, mini-skirts, long T-Shirts and a Pop print gallery take the girls back to the exciting “80´s Party”.
For the young preppy girls: Classics such as Tailleur Pied-de-Poule, Furs, Brooches, Jacquard and Satiny fabric. Owls, foxes, dogs, cats, birds are adding audacity to the Animalier Prints.
The “Handmade” Look continuous being the essence of the Animê Brand: sequins, stones, embroideries and feathers guarantee unique creations.
Soft Pinks, Bubblegum, Cherry and the elegance of Black and White as well as the traditional Winter shades Heather, Mint, Pearl, Fuchsia, Navy, Lavender and Charcoal are the color mix selected for Animê´s Color card. Regarding prints, emphasis was given to Liberty and Vichy Check. Timeless illustrations as Hearts and patterns as Matelassé, match Sweaters, Plush and French Terry, also present this season.
About Animê:
Animê is part of the Tex Cotton group, located in Blumenau , SC. Tex Cotton produces elaborated Infant-, Children- and Teens wear.
Tex Cotton´s aim is to exceed the market expectation achieving customer satisfaction by providing a product with quality, comfort, fashionable design, aggregated value and up-to-date! The company also holds the Pucca and Hello Kitty Licenses for Brazil, producing and selling these brands to the main Department Stores in the country.
For being an International License holder and also a supplier, Tex Cotton became a recognized name in the market, making the company invest in a new Children wear brand, which would get mother and daughter´s attention and would create such an intense consuming desire as the License brands already had. This is how Animê started in 2008/9. It´s designed for Girls, size range 4 – 12 years old and present already in more than 600 stores in Brazil.
Contact Information:
Tex Cotton Industria de Confecções Ltda.
Rua Sargento Carlos Argemiro de Camargo, 155
Garcia – Blumenau/SC
+55 47 3231.2900
mkt@texcotton.com.br